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The Melissa footwear brand was founded just over 30 years ago in Brazil and has since been launched into the public eye through their collaboration with renown fashion designer, Vivienne Westwood. The brand look set to storm the Spring/Summer market with their fantastic reinvention of jelly shoes, including a collection inspired by their previous collaboration with Westwood.
Until now, much of Brazilian footwear was perceived as being the comfort shoe (traditional leather footwear) as opposed to the fashionable shoe. Melissa see no need for leather, rather their brand use plastic, adopting a more fashionable, quirky style in their designs. However, this isn't to say that their Brazilian roots have been forgotten as Melissa's designers enforce the same quality one would expect from their traditional Brazilian shoes. This continuation of quality alongside the fashionable designs is what has allowed Melissa such global success.
Speaking about their brand, Marketing Manager, Emma Cook comments:
'We're passionate about our Brazilian roots...Brazil is increasingly placing itself on the fashion map as a country producing fantastic products that are beautifully designed – Brazil is the new Italy for shoes.'
Their determination and pride of Brazil has allowed them to create a fantastic collection of shoes that are both affordable and stylish, whilst using materials that mean their shoes are 100% recyclable. This recyclable property of their shoes is something that the brand has prided itself upon, meaning they ensure that 100% of the waste PVC produced in their factories is re-used.
Speaking about this recyclable material, Cook goes on to say:
'Melissa shoes are made from unique PVC Mel-Flex, which allows the foot to breathe and makes for a very comfortable shoe while still allowing us to offer a wide range of colours in a high shine, almost patent finish...
'The original designs and exclusive technologies used within the collections are synonymous with the Brazilian footwear industry as a whole, and the brand's manufacturer; Grendene, is currently the largest footwear company in Brazil.'
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