In a world where fashion dominates, many of us tailor our outfits around the must-have trends for the season, but does fashion matter when it comes to our children? Well, in the footwear industry apparently it does, as one of our buying director's children (aged 8) said she needed to go shopping “to get the key seasonal looks”. Therefore, whilst you don't necessarily want your child to be overly fashion conscious, there is no reason why they can't adopt the key looks for the season.

~ Special Occasions ~

This is often a time when our power as parents comes out in its entirety; we want our children to look as cute as possible and a 'special occasion' gives us a great excuse to do so. Whether you are attending a wedding or other occasion, a pair of special shoes will finish your child's outfit off perfectly. Always make sure these shoes are comfortable and well-fitted as your child will be wearing these all day.

~ Shimmer & Shine ~

Every girl loves a bit of glitter and these shoes will shimmer their way into your little girls heart. This style of shoe is ideal for those parents who are struggling to get their child to wear certain shoes, find a pair with a bit of glitter and shine on them and you'll have another fight on your hands – getting your child to take them off!

~ Action Man ~

Just as little girls love glitter, boys love their toys and with many brands incorporating the toy feature into their shoes they make the ideal combination of fun and comfort. From flashing lights to monster shoes, your little boy will feel like an action man the moment he steps into these fantastic shoes.

~ Indulge in the Cutest ~

Just as we often buy items of clothing and footwear 'just because' the same can also be said when it comes to children's shoes. With a fantastic variety of 'cute' shoes for both boys and girls, you might just find yourself indulging in the cutest shoes!

~ Active ~

If you're planning on going on an active holiday this summer or you have trips out planned, make sure your child's feet are well protected, particularly if you are going to be walking long distances. Ecco and Geox offer a wide range of supportive shoes for children, but ones that also incorporate style too so your child can be in with the seasons trends!

~ Holidays ~

Holiday footwear is a must, particularly if you are going to warmer climates (you lucky things)! Make sure your child has shoes/sandals that will keep their feet as cool as possible, as well as being supportive. Always remember to sunscreen their little feet too if their feet will be exposed!

~ Retro ~

If you yourself are all about the retro, vintage looks and your child likes to mirror this style (or you like to dress your child in this style whilst they're still quite open to fashion opinions!) then here are a few of the fantastic canvas boots we have. Canvas is a fantastic breathable summer material as well as being very easy to wash.