Geox's success was undoubtedly marked recently with their construction of Red Bull Racing Team's footwear, and as they continue to enjoy global success, they certainly aren't stepping down a gear next year. Unveiling their Spring/Summer 2012 range, Geox continue their expertise in both style and technology.

Spring-Summer 2012 MEN’S FOOTWEAR COLLECTION

Innovation and technology at the service of consumer’s well-being: expertise stemming from lab research and entering our everyday life with style.

Geox technology at the service of everyday life: the main collection:

The dress code of Geox’s SS 2012 collection is characterised by relaxed, refined and comfortable elegance. Geox offers a wide range of shoes to choose from with a selection of materials, style and occasion.

For those who love classic wear, Geox has designed a range of formal shoes. The range includes classic shoes such as long-toe lace-up shoes made from brushed leather or suede with a vintage effect and handmade details. The ankle boots feature perforation and heavy top-stitching; styles all feature a lightweight rubber sole equipped with the well-known, innovative breathable system.

Halfway between classic taste and easy wear, lies the range of half boots, ankle-high boots and high-toe lace-up shoes with an intellectual, chic flair. The materials chosen for this range of shoes are canvas, leather and suede, masterfully crafted to create an extremely sophisticated final effect. Shadings, slight abrasions, worn-out edges and dosed imperfections give this range a true vintage look. Coffee, beige and light brown are the chosen colours.

All styles are equipped with the innovative Geox’s patent applied to the leather sole. In fact, thanks to the steady research by Geox, a solution has been found to add waterproofing features to the natural “breathability” of leather soles: a high-tech, breathable and waterproof membrane.

It is impossible to speak about summer without mentioning boat shoes amongst its must-haves. Geox has devoted to the cult shoe of upper casual style a whole range of alternatives.

Suede, veal and canvas are the materials used for this kind of shoe, an evergreen in men's wardrobe, which boasts a leather sole and handmade finishes. An absolute novelty of Geox's SS 2012 collection is the moccasin featuring a thick, durable rubber contrast sole.

Young spirit and gritty attitude, on the other hand, for stone-washed canvas and leather sneakers available in the watercolor palette. The dyed effect gives this shoe a vintage twist and a lively character which immediately evokes the idea of vacations.

A novelty of the SS 2012 season is the reinterpretation of the concept of espadrille shoes with a more sophisticated, precious and new allure. Comfortable ankle-high boots and soft leather moccasins featuring a precious straw edge and a breathable rubber sole.

The bi-color gym shoes with an ultra-lightweight sole are super-sporty. The exclusive rubber compound of the sole – breathable of course – gives this shoe an agile spirit. Ideal for those who love being active outdoors. The retro styling has been updated according to Geox's style.

Conversely, the leather and suede sneakers in natural colours with leather edges and laces, available both in the low and ankle-high versions, feature an easy spirit. A distressed effect feature on this gym shoe giving a sporty mood yet an all-urban core.

The sandals complete the collection: lightweight and comfortable, they are definitely the shoes to pack. With its leather sole and plaits, the Geox sandal is the ideal alternative to your usual shoes even in the city.

Technology at the service of well-being: the Energy Walk shoes:

The Energy Walk shoes are the shoes that provide a feeling of comfort and well-being thanks to their high-tech dual density sole and exclusive cushioning pad placed in the heel area. The effect is immediate: relaxed, soft and extremely pleasant walking thanks to the flexibility of the sole. Moreover, the foot is always dry thanks to Geox’s patented breathable sole.

For the SS 2012 collection, the Energy Walk shoes have been completely updated and redesigned. Trekking-style sneakers, sandals and shoes are the leading models. The SS 2012 new entry: the boat shoe made from leather and suede.

Fifteen-years of experience within the footwear sector, and steady research conducted in the fields of health, well-being and innovation, have made Geox one of the leading companies in creating solutions that combine fashion and technology, glamour and comfort.

The company’s long-term goal is to successfully combine the worlds of technology and the world of fashion, through a meticulous analysis of the consumer's increasingly sophisticated needs.

For further information:

Geox Communications Department

Alessandra Guerra

Tel. + 39 0423 282392

Cell. + 39 3386970094

mailto:Alessandra.guerra@geox.com