Think! centre their brand on a philosophy of individuality and not just in a fashion sense. For over 18 years, Think! have developed their production in such a way to allow for a collection of shoes that incorporate both comfort and fashion - with a difference. Their motto is:

The designers at Think! sat down and thought about exactly what properties they wanted their shoes to incorporate; establishing four key areas they now fiercely abide by in the making of their shoes. Individuality. Passion. Naturalness. Comfort.

Adapting these four pillars of wisdom, Think! recognise that when it comes to shoes that are deemed healthy for your feet they have somewhat of a stigma attached to them as being comfortable but unfashionable shoes. However, Think! haven't just ditched the vital integral ingredients a shoe needs in order to fit with ease and comfort and have ensured that they have incorporated orthopedic and anatomical properties.

Instead, taking the healthy properties of shoes, Think! have designed shoes that aren't necessarily mainstream fashion, because they want their customers to think too. Unquestionably, Think! recognise that their shoes are rather like Marmite, you will either love them, or hate them and they challenge their customers to allow themselves to stand out from the crowd. They also encourage their customers, offering them a belief that their brand is for people who have a tinge of a rebellious streak in them, and don't like people telling them exactly what is and isn't good for them. Take for example, there are certain shoe brands on the market that are undoubtedly better for your feet than other brands. Think! allow their customers to completely break-free from both the fashion and comfort circuit. These shoes don't look like your average comfort shoe; equally, they are fashionable without being bad for your feet.

Thus, as their motto suggests, the walking different isn't just choosing a different style of walking, but it begins in your mind, with the shoes you decide to wear.